Bob Steelhammer is a Global Digital Marketing Leader whose expertise is in growing companies using the power of digital marketing and eCommerce. His primary focus is to grow EBITDA and return value to shareholders. Bob has been the top Digital Marketing  / eCommerce for sites such as; ATT.com, Cingular.com, OfficeDepot.com, Motorola.com and B2B for IBM.

Today, Bob is the Chief Digital Officer for Sun Capital Partners. Bob oversees digital marketing and ecommerce for Sun's 50 plus portfolio companies worldwide and is responsible for helping the companies achieve world-class results through their digital channels. 

Prior to joining Sun Capital Partners, Bob was the Founder and Managing Director of the steelhammer group. The steelhammer group is a management-consulting firm that helps companies maximize their return on their Digital Commerce investments. The firm performed key strategy and operations work for companies such as TPG Capital, Petco, Vonage, Office Depot, Nokia, Vodafone, Avaya and many others. 

 

Before forming the steelhammer group in 2007, Bob was the Vice President of att.com and AT&T's Chief Web Executive responsible for growing the online business to over $4 Billion in online sales. He led the online marketing, advertising and support businesses along with technical development & operations organizations. In this role, Bob led the online marketing development and launch of iconic products such as: MyWireles on ATT.com – the first full online self-service telecommunications site. 

 

Bob and his team worked directly with Apple to market and launch online the first iTunes Phones that included; The ROKR – first iTunes phone, iTunes Razr - the first iTunes flip phone, iTunes Slvr and the iconic iPhone.

Prior the AT&T and Cingular Wireless merger, Steelhammer was the Vice President of eCommerce for Cingular Wireless. He led the team that built cingular.com into the most visited and successful telecommunications website in the U.S. (over $3B in online sales).

Before joining Cingular Wireless Bob was Motorola's Global Director of eBusiness responsible for Motorola.com worldwide.

Steelhammer started his career at IBM where he held key leadership positions in eCommerce, digital marketing, usability and technology. At IBM he built a $2.3 Billion B2B online business for IBM's Technology Group.

 

Steelhammer holds a Bachelor's of Science degree in Applied Economics from The University of San Francisco in San Francisco, California and a Masters Certificate in Project Management from The George Washington University in Washington D. C. He is a regular speaker on the subject of Digital Marketing, eCommerce and customer experience. He is also an active private pilot.